The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
While year 2009 did not see any large merger in the FMCG space, one deal which did hit the headlines was the Kraft Foods (Kraft) bid to acquire Cadbury. While the final deal is yet to be signed, it would consolidate the global FMCG sector.
Companies from Unilever to Proctor & Gamble, Nestl, Coca-Cola and PepsiCo have all alluded to lockdown challenges in India and the globe as well as the impact it will have on April-June as well as full-year numbers.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
Lessons Nestle must learn from its big mistakes
The central government has said it will look into the matter.
The country will be the new battleground for the world's largest and second largest food companies
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.
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But the company will have to differentiate itself in a market that has well-entrenched players.
Chocolate majors in India posted healthy top-line growth in FY19. While Mondelez India Foods - the marketer of Cadbury - continued to lead the pack, Nestle India, which dominates the confectionery space with leading brands like Kitkat and Munch, continues to hold the third spot in revenue. However, two of these companies - Mars International India and Hershey India - still remain in the red.
Nestl is facing its worst crisis ever. Can it learn from its peers?
Mars Inc set to open first chocolate factory in India.
With launch of second plant in Gujarat, company gets ready to take on peers
The Maggi controversy is likely to be a stepping stone in the evolution of country's packaged and processed food industry.
Food regulator has closed more than 15 files.
FSSAI will put the draft guidelines in front of a seven-member expert committee.
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
A comeback without a digital plan may turn out to be futile.
MG Parameswaran is concerned if we have over-reacted to the issue.
If you are not happy with the price offered at buybacks, you could be in for a long haul.
The usage of PET bottles by a handful of wine makers is set to take the drink to the masses, thanks to a packaging solution offered by Manjushree Technopack Ltd, a Bengaluru-based manufacturer of PET bottles and performs.
Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.
It is imperative to invest in real time marketing, even at double speed.
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